
CAMPAIGN
PHOTOGRAPHED BY DONOVAN MARAIS
“(he)ART OFFICIAL” explores the relationship between genuine human emotion, creativity, and the institutionalized or commercialized forms of art, careless mass-manufacturing within the fashion industry, and the crossroads humanity faces at a critical point in time: to consciously choose a new, united way forward.
“(he)ART OFFICIAL” plays on the duality of human consciousness, asking us: are we choosing an artificial, commercialized approach to life, or will we remain true to the heart, the “heART” that resonates with genuine creativity?











Lezanne VIVIERS @lezanneviviers
Donovan Marais (@vanthephotographerman)
Rachael Darné (@radar.mua)
Lesedi Nami (@leseli_nami), Emma Coppola (@emma.by.austin) and hato Kuwani (@hatsidawg)