PRE FALL 2021 | MOULDED MAGNOLIA

SHOP THE COLLECTION

CAMPAIGN

PHOTOGRAPHED BY DANIELLE SMITH

An amalgamation of smeared, folded, frothy foams that are carefully creamed together and whisked to deviate from pure whiteness. The collection is a symbol of clarity, enlightenment and intuition. Emerging from the gray cloud of 2020, the cloudy merky waters are slowly morphing into the creamed white comfort of mother's milk. The warmness of ecru has become a silent protest for hope, optimism and the prospect for the new start after the reset of 2020.

Full cream, the birth of butter from milk is a beautiful metaphor for the everyday joys, luxury and pleasure that is found in the beauty within the mundane.

This too shall pass.

We indulge in the small pleasures of our new normal Vanilla lives, as we whip up a new order of opulence through luscious and sensuous everyday basics. MOULDED MAGNOLIA '21 aims to offer the wearer everyday basics that are as elevated as cream and butter is from milk.

Creative Direction:

Lezanne VIVIERS

Photography:

Danielle Smith

Hair & Make Up:

Liz van der Merwe

Styling Assistant:

Louw Kotzé

Jewellery:

James Barry Slabert & Lezanne Viviers